Blick Box
Description
Box by Blick is an innovative content-commerce platform offering product recommendations along with attractive daily and weekly deals. After the MVP launch, I took over the project in Neustadt and have been continuously improving and expanding the platform with new modules, including formats like experience deals and the Black Week ticker. One of the biggest challenges is that even small changes require careful planning due to their wide-ranging effects. The deals come in many variants and are embedded on Blick.ch via an iFrame, which adds further technical and design constraints. Through detailed data analysis, we continuously optimized the design – especially within the iFrame – where even minor adjustments to font sizes had a noticeable impact on conversion rates.
Additionally, the CMS setup plays a crucial role since the Blick Box team publishes new deals and content daily. Designing a user-friendly and efficient CMS experience was essential to support their workflow and ensure the platform remains dynamic and up-to-date. The project’s mobile-first approach and close collaboration with the development team have been key to its success.
Project Type
Lifestyle Content
, Content-Commerce Platform
Methods & artifacts
Agile Collaboration
Conversion-Optimized UI Prototypes
Data-Driven Design
Mobile-First Design
Responsive Mockups
Design System
CMS Structure
Agency
Neustad Agentur AG
